Hi, I'm Alaeddine
I help ideas become reality.

Product Manager specializing in UX & Design Thinking, AI Enablement, and strategic innovation. I bridge technology and human needs to create meaningful solutions.

My Story

Alaeddine working with team

From Engineer to Product Strategist

My journey began in engineering, where I developed a deep appreciation for systems thinking and problem-solving. But I quickly realized that the most impactful solutions come from understanding people first—their needs, behaviors, and aspirations.

This curiosity led me to product management, where I combine technical expertise with design thinking to create products that truly resonate with users. I'm driven by the question "Why?"—always digging deeper to uncover root causes and meaningful opportunities.

Today, I specialize in helping organizations leverage emerging technologies like AI while maintaining a relentless focus on human-centered design. Whether it's shaping product strategy, coaching startups, or designing STEM programs, my goal is to create solutions that make a difference.

Core Skills

Product Strategy UX Research Design Thinking AI Enablement Workshop Facilitation Startup Coaching

"The best way to predict the future is to create it."

— Abraham Lincoln (and my personal mantra)

What I Do

I help organizations and individuals turn ideas into impactful realities through these core services

Product Strategy

Crafting visionary yet practical product roadmaps that align business goals with user needs and market opportunities.

  • Market & competitive analysis
  • Product vision & positioning
  • Roadmap development

UX & Design Thinking

Applying human-centered design methodologies to create intuitive, delightful user experiences.

  • User research & journey mapping
  • Prototyping & usability testing
  • Workshop facilitation

Generative AI Enablement

Helping organizations responsibly adopt and implement AI solutions that create real business value.

  • AI use case identification
  • Implementation strategy
  • Ethical framework development

Startup Coaching

Guiding early-stage founders through product-market fit, fundraising, and growth challenges.

  • Pitch deck refinement
  • MVP strategy
  • Investor readiness

STEM Learning Experiences

Designing innovative educational programs that make technology and science engaging for all ages.

  • Curriculum development
  • Hands-on workshops
  • Creative learning spaces

Innovation Workshops

Facilitating collaborative sessions to unlock creativity and solve complex business challenges.

  • Design sprints
  • Ideation sessions
  • Strategic planning

Selected Projects

A glimpse into some of my recent work and collaborations

GoPlayNow

Built a family-friendly platform to connect parents and kids through outdoor playdates and screen-free fun.

UX Design FamilyTech Community
View Case Study

Startup Pitch Transformation

Crafted investor and sales decks for aiXplain, contributing to $6.5M raised and $11M+ in enterprise leads.

AI Pitch Design Fundraising
View Case Study

STEM Robotics Program

Led AI-integrated robotics classes at Admire Academy, guiding students to build real-world tech like patrol bots and airboats.

STEM AI & Robotics Education
View Case Study

Mekaniki.com

Launched an on-demand auto service platform that empowered Saudi women with safe, doorstep mechanic access.

Mobility CivicTech UX Strategy
View Case Study

EdTech Innovation

Created a learning platform reaching 500k+ Tunisian students, combining online lessons with hybrid education centers.

EdTech Product Leadership Access to Learning
View Case Study

Omnia Ad Solutions

Co-founded an AI-powered ad platform that helped small businesses launch targeted video campaigns with ease.

Startup AdTech Product Design
View Case Study

What People Say

Kind words from colleagues, clients, and collaborators

Sarah Johnson

Husni Khuffash

Co-Founder, Almentor.net

"I've worked with Alaeddine for over a decade on various projects. He uniquely combines creative storytelling, technical expertise, and entrepreneurial vision. His ability to simplify complex ideas into compelling presentations has driven impact, secured funding, and crafted winning strategies for our organization."

Michael Chen

Rihana Msadek

AI Customer Engineer, Google

"Alaeddine is a visionary leader and technical powerhouse. He transforms challenges into opportunities with his strategic vision and innovative drive. His expertise in AI and data science, coupled with his ability to inspire teams, makes him an invaluable asset. He doesn't just build solutions; he builds the future."

Bilel Bouraoui

Bilel Bouraoui

Product Leader

"Alaeddine is great product manager to work with. He has an integrity and a work ethic that does stand out. Thanks to his flexibility and capability to learn, he can be trusted with hard and unfamliar problems. I totally recommend him to work with high velocity / result driven teams."

Let's Connect

Have a project in mind or want to collaborate? I'd love to hear from you.

Other Ways to Reach Me

Location

Based in Calgary, working globally

Currently Available For:

  • Limited consulting engagements
  • Speaking opportunities
  • Startup advisory