Empowering Tunisian Students with Accessible, Quality Online Education
Weekly active users in first year
Parents and students interviewed
Early students onboarded
Subscribers by 2021
Takiacademy.com is a mobile-first and web-based platform launched in 2015 to provide online academic support for Tunisian students from 4th grade to Baccalaureate level. Developed in response to the growing need for accessible, high-quality education in Tunisia, Takiacademy.com enabled students to access lessons in all subjects from anywhere, breaking geographical barriers and offering flexible learning schedules.
The platform also supported a hybrid model with physical centers in cities like Tunis, Gafsa, Bizerte, and Jendouba. As the Product Manager and Research Lead, I led the project from ideation to launch in 2015, working with a team of six to create a solution that empowered Tunisian students. I contributed to the platform's growth until my departure in 2021, by which time Takiacademy.com had reached over 500k subscribers.
Client
Self-initiated product (EdTech venture)
Timeline
March 2015 – November 2015 (initial launch)
My Role
Product Manager, Research Lead
Team
6 members (Design, Engineering, Education Content, CEO, Marketing, Customer Support)
Technologies
"Takiacademy.com isn't just about lessons—it's about giving every Tunisian student the chance to succeed, no matter where they are."
— Alaeddine Azaiz, Product Manager
In 2015, Tunisia's education system faced significant challenges in accessibility and flexibility
Tunisia's education landscape in 2015 presented several obstacles for students and parents:
Our mission was to create an accessible, flexible learning platform that would serve Tunisian students nationwide.
Develop a platform to deliver online lessons for all academic levels
Onboard 150 early students in Tunis and Gafsa within six months
Achieve 65%+ weekly active usage in the first year
Ensure accessibility with an Arabic-first, user-friendly interface
A student-centered approach to building accessible online education
Interviewed 40+ parents, students, and teachers, analyzed feedback from educational forums and local communities, and identified key needs around accessibility, flexibility, and affordability.
Created user personas like Amal (12th-grade student) and Khaled (working parent), defined MVP scope focusing on lesson library, live classes, and scheduling, and tested wireframes with 15 students.
Built high-fidelity prototype in Figma with Arabic UI, developed MVP using HTML5, PHP, and MySQL for scalability, and piloted with 25 students in Tunis to refine features.
Set Q4 2015 OKRs for user acquisition and teacher onboarding, marketed via local events and school partnerships, and launched in Tunis and Gafsa with 10 certified teachers.
Students need lessons anytime, anywhere regardless of location
24/7 helplines build trust with concerned parents
Arabic-first design ensures inclusivity for all students
Takiacademy.com created an ecosystem where Tunisian students could access quality education effortlessly
By offering online lessons with a hybrid support model, it empowered students to learn on their terms while providing parents with peace of mind.
Students sign up and select their academic level and subjects
Choose between live classes or recorded lessons based on preference
Schedule sessions at convenient times that fit students' routines
Subjects for all academic levels from 4th grade to Baccalaureate
Flexible learning options to suit different schedules and preferences
Right-to-left layout with intuitive Arabic navigation
Integration with physical centers in multiple cities
Customer service available via phone and chat anytime
Personalized dashboards to monitor academic improvement
The platform's UX was meticulously designed to address the unique needs of Tunisian students and parents, with special attention to accessibility and cultural relevance.
Mobile-first design for accessibility on low-end devices
Arabic typography and right-to-left layout
Soft, calming colors to create a focused learning environment
Simplified flows for scheduling and lesson access
Takiacademy.com gained strong traction in its first year and saw significant growth by 2021
Exceeded initial target within first six months
Strong engagement metrics indicating product-market fit
Significant growth over six years of operation
Certified educators providing quality instruction
Baccalaureate Student, Gafsa
"I live in a small village and couldn't find good tutors for my Baccalaureate prep. Takiacademy.com gave me access to amazing teachers online—I passed with flying colors!"
Working Parent, Tunis
"As a busy parent, I couldn't take my son to tutoring centers. Takiacademy.com's evening live classes fit our schedule perfectly, and his grades improved significantly."
Looking back, Takiacademy.com played a pivotal role in pioneering online education in Tunisia. From its launch in 2015 to reaching 500k subscribers by 2021, the platform demonstrated the power of accessible, culturally relevant EdTech solutions. I'm proud to have contributed to this journey as Product Manager and Research Lead until 2021.
If you're an educator, edtech entrepreneur, or investor passionate about accessible learning, let's connect and discuss how we can make quality education available to all.
Get in Touch