Revolutionizing Digital Advertising for SMEs with AI-Driven Solutions
MVP successfully launched
Early adopters and pilot users engaged
Startup events and pitch competitions won
Cross-functional teams aligned
OMNIA Advertising Solutions was a startup venture launched in 2015 to revolutionize digital advertising for small and medium-sized businesses (SMEs) through a smart, AI-driven ad matching platform. As Co-Founder & Product Lead from May 2015 to January 2017, I played a pivotal role in shaping the product strategy, leading development, and driving go-to-market execution.
My responsibilities included defining the product roadmap, building investor and partner relationships, creating high-impact pitch decks, and coordinating a cross-functional team to launch the MVP. During my 20-month tenure, we successfully launched the MVP, gained traction with early adopters, and built visibility for OMNIA through startup events and media outreach.
Client
OMNIA Advertising Solutions – Startup focused on AI-driven digital advertising
Timeline
May 2015 – January 2017 (20-month engagement)
My Role
Co-Founder & Product Lead
Team
Cross-functional team (Tech, Marketing, Business Development)
Technologies
"OMNIA wasn't just about ads—it was about empowering SMEs to compete in a digital world with simplicity and intelligence."
— Alaeddine Azaiz, Co-Founder & Product Lead
In 2015, SMEs, local shops, and solo entrepreneurs struggled to navigate the complex world of digital advertising. Many lacked the budget for agencies or the expertise to manage campaigns, resulting in missed opportunities in an increasingly digital market.
The digital advertising landscape in 2015 presented several challenges for small businesses:
Our mission was to create a platform that democratizes digital advertising for SMEs through AI-driven automation.
Develop an AI-driven ad matching platform to simplify digital advertising
Launch an MVP and engage 50+ early adopters within the first year
Secure initial funding and partnerships through impactful pitching
Build visibility for OMNIA through startup events and media outreach
A strategic approach to democratizing digital advertising for SMEs
Interviewed 30+ SMEs, analyzed competitor platforms, and identified key needs in the AdTech space for small businesses.
Defined the product roadmap, designed key features, and coordinated with developers to build the MVP.
Launched the MVP, onboarded early adopters, and built investor and partner relationships.
Created high-impact pitch decks, engaged with investors, and gained traction through events and media.
SMEs need intuitive tools with minimal learning curves to engage with digital advertising
AI-driven ad creation and placement reduce manual effort for busy business owners
Real-time performance tracking helps SMEs trust their ad spend decisions
OMNIA's Smart Ad Matching Platform empowered SMEs to create, manage, and optimize digital ad campaigns with ease
By leveraging AI to automate ad creation, placement, and optimization, the platform enabled small businesses to compete in the digital space without needing marketing expertise or large budgets.
SMEs signed up and input basic business details to get started
The platform generated ad creatives using AI-powered templates and suggestions
Data-driven algorithms matched ads to the best channels for maximum impact
Automated ad generation with templates tailored to different business types and industries.
Automated audience segmentation and budget allocation for maximum ROI.
Real-time performance tracking with actionable insights and auto-optimization.
Seamless connection with major ad platforms (Facebook, Google Ads, etc.).
Intuitive design for users with no prior marketing experience or technical skills.
Cost-effective solutions tailored for SMEs and solo entrepreneurs.
The platform's UX was designed specifically for non-technical business owners, prioritizing simplicity and actionable insights.
Step-by-step guided workflows for campaign setup
Clear visualizations of performance metrics
One-click optimizations based on AI recommendations
Plain language explanations of advertising concepts
OMNIA achieved significant milestones during my tenure as Co-Founder & Product Lead
Successfully developed and launched the minimum viable product within timeline.
Engaged pilot users who provided valuable feedback for product iteration.
Participated in and won recognition at pitch competitions and demo days.
Coordinated cross-functional teams to deliver on product roadmap.
Boutique Owner
"As a small shop owner, I had no idea how to advertise online. OMNIA made it so easy—I launched my first ad campaign in minutes and saw real results!"
Freelancer
"OMNIA saved me hours of work trying to figure out digital ads. The AI suggestions were spot-on, and I could actually understand the performance reports!"
My 20-month journey with OMNIA Advertising Solutions was a formative experience in the AdTech space
If you're an entrepreneur, investor, or business leader interested in advertising technology, AI solutions, or startup ventures, I'd love to connect and share insights from my journey with OMNIA.
Get in Touch